![]() “The skin has new needs.” Those needs include research on cell regeneration, better sustainability efforts, and inclusive testing.Īfter applying it morning and night for a few days, my complexion looked visibly brighter. “We’ve discovered that firming is the new wrinkle,” Virginie Couturaud, Parfums Christian Dior scientific communication director, tells the Cut. I newly turned 30, and while I am not concerned with wrinkles at present, I do travel a lot and want to think about my skin early and how I want to age. Lastly, it features a patented hyaluronic acid poly-filler, which is an active ingredient inspired by dermatological injections.ĭior’s Madagascar flower fields, where Capture Totale Serum’s Longaza ingredient is sourced. It also includes Longaza, an ingredient that grows in the Dior gardens in Madagascar and is said to be responsible for regenerative properties that firm and lift the skin over time. Iris is the heart of the serum’s technology and gives the skin a glow while shielding it from UVA rays. The star of the show is this formula’s flower ingredient, which is an iris-root extract sourced directly from Dior’s flower fields in Tuscany. Plus, all that went into creating the new serum. Lab coat on, I toured the facilities and got schooled on all things skin care, including learning nitty-gritty details on cell rejuvenation and how the packaging is perfected. I joined the 250-plus team of researchers and got to play scientist for the day. The sunlit factory is decked out with several laboratories dedicated to chemistry, biology, and microscopic research for the formulation of all Dior products. I traveled to the LVMH skin-care labs in Orleans, France, to learn more about it. To put this all to the test, Dior used its 600-person skin-care team to improve one of its best products: the Capture Totale serum. It will hopefully help those within the industry too, like Sean Garrette, Dior’s global skin-care expert: “So many times I am asked questions such as “Is this product for Black skin?” or “Can I use this product if I have dark skin?” Garrette thinks it will help everyone to understand their skin’s unique nuances. The goal? To be more inclusive for all skin tones. A first for the skin-care industry, the system was developed after testing 600 subjects worldwide. Platform, which, unlike Fitzpatrick, has 110 different skin types and pantones to classify skin and measure against a formula’s efficacy. Most recently, Dior launched its new T.O.T.A.L.E. Beyond cosmetics, studies show that darker skin tones are statistically more prone to hyperpigmentation, melasma, and more, so our skin needs are inherently and biologically different. I’ve been told to do specific treatments, only to find out later that they haven’t been tested on melanated skin tones and can damage them. So it makes total sense why I, as a Black woman, am constantly questioning if products will work for my skin tone. First developed in 1975, it concerns only six skin types and tones. Most of the beauty industry’s production is based on the Fitzpatrick Scale.
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